Struggling with
your current SFA?
Switch to GoSales.
Simpler to use, faster to deploy, and more affordable than FieldAssist, Bizom, or BeatRoute — with the features that actually matter for your field sales team.
Paying for features you never use?
Enterprise SFA platforms charge for complexity you don't need. GoSales is purpose-built for FMCG & CPG — only what your team actually uses, at a fraction of the cost.
6-month implementation cycles?
Most legacy SFA tools take months to deploy. GoSales gets your entire field team up and running in under 1 week — with zero dependency on external implementation teams.
Support that never responds?
GoSales offers L1/L2/L3 support with defined TATs via email, phone, WhatsApp, and online chat. We treat every support ticket with the urgency your business deserves.
Compare your existing SFA
with GoSales
See exactly where GoSales wins — feature by feature, category by category.
GoSales vs.
FieldAssist
FieldAssist is built for large-scale enterprises. GoSales gives you enterprise power at SMB-friendly pricing — simpler setup, better support, same outcomes.
View Full Comparison →
GoSales vs.
Bizom
Bizom focuses on downstream trade visibility. GoSales gives you the same real-time intelligence with faster onboarding, dedicated support, and offline-first field app.
View Full Comparison →
GoSales vs.
BeatRoute
BeatRoute is goal-driven, but complex to operate. GoSales delivers AI-powered route optimization and beat planning with an intuitive UX your field reps will actually use.
Coming SoonHow GoSales is a better alternative
in 3 seconds
No Complexities
GoSales is simple and doesn't complicate processes for you. Field reps are productive from day one without weeks of training.
Easy to Setup
GoSales doesn't require months of implementation. Get your entire field team onboarded and go live in under 1 week.
Mobile Applications
GoSales is pocket-friendly with iOS & Android apps optimized for field conditions — works offline in low-connectivity areas.
Right Price for Right Value
Get enterprise-grade SFA, DMS, Dealer App, and Asset Management at pricing that scales with your business — no bloat.
Personalized Support
Dedicated L1/L2/L3 support via email, phone, WhatsApp, and online chat — with defined TATs and service ticket management.
Easy Customization
GoSales can be tailored for your specific business needs, hierarchy, and workflows — without expensive custom development.
GoSales as a FieldAssist Alternative for Distributors
Many FMCG distributors who started with FieldAssist find that its enterprise-first design adds complexity to everyday distributor operations — from order booking to inventory visibility. GoSales was built differently, with the distributor-side workflow at the core.
Why distributors make the switch:
- Primary order visibility in real time. GoSales gives you a live view of primary orders flowing from every retailer in your network — who ordered what, when, and which schemes were applied — so you can plan inventory and logistics without guesswork.
- A built-in Distributor Portal. Unlike FieldAssist, where distributor dashboards are often an add-on or custom module, GoSales ships with a dedicated distributor portal out of the box. Your team can track orders, invoices, stock positions, and scheme payouts from a single dashboard.
- Real-time inventory push to retailers.When your stock levels change, retailer apps reflect it instantly — reducing backorders and ensuring reps recommend only what's available. This tight integration between DMS and the dealer/retailer app is native in GoSales, not an afterthought.
These capabilities mean distributors using GoSales can reduce order cycle times, cut stock-outs, and serve retailers faster than on legacy platforms designed primarily for the manufacturer side of the chain.
Book a Product Tour →— See GoSales' distributor features in action.
SFA for Distributors — GoSales vs FieldAssist vs Bizom
| Feature | GoSales | FieldAssist | Bizom |
|---|---|---|---|
| Distributor order booking | ✓ Native DMS with distributor portal and real-time order tracking | ✓ Available but often requires custom module configuration | ✓ Available through downstream trade modules |
| Van sales automation | ✓ Full van sales workflow — load sheets, invoicing, and E-way bills in one flow | ✓ Van sales supported; setup varies by deployment | ✓ Available with additional configuration |
| Retailer self-service app | ✓ Dedicated dealer/retailer mobile app included out of the box | ✓ Dealer app available as part of platform offering | ✓ Retailer engagement features built into ecosystem |
| Primary order visibility | ✓ Real-time dashboard — see every retailer order, scheme applied, and delivery status live | ✓ Tracking available; depth depends on implementation scope | ✓ Primary distribution insights through trade intelligence layer |
| Pricing model | Flexible — pay per active retailer, scaling with your business size | Enterprise licensing — typically per-seat or annual contract pricing | Subscription-based — tiered by features and user count |
| India FMCG focus | Purpose-built for India FMCG & CPG — local compliance, schemes, GST invoicing | Global platform adapted to Indian markets; strong enterprise presence | Strong in India mid-market with trade promotion management roots |
What our customers achieve
Average outcomes within 60 days of switching to GoSales
Why teams chose GoSales
over the competition
“We are delighted to inform you all that Maxmobility team has developed Asset Management & control application which is an end to end solution and can be used as a management tool for decision making and analysis. I sincerely thank them for their unwavering commitment to our organization's mission. Your professionalism and positive attitude make a significant impact on our success.”
“Our 900+ person sales team actively uses the SFAsystem for daily logins, visit tracking, and capturing basic discussions and orders. While this is standard practice, the system was implemented in 2016. As the sales landscape changes, we need our tools to adapt as well. We're encouraged by Max's development of new functionalities and dashboards to improve sales force engagement.”
Jubilant Agri & Consumer Products Limited
“Your team has done a wonderful job in putting together a truly SaaS-based offering for our secondary sales visibility. The platform scales beautifully with our distribution network.”
“GoSales DMSeffectively handles core functionalities for our 700+ channel partners, including ERP integration, GRN processing, sales order capture, and billing. However, it currently lacks insightful dashboards for distributors. These dashboards would be a valuable addition, empowering them with data-driven decision-making. Additionally, to better align with our distributor preferences, we've requested integration with accounting software like Tally and Busy.”
Jubilant Agri & Consumer Products Limited
“Spencer's was looking to pilot a mobile application that would enable customers place orders for liquor which would then be serviced by stores.”
Spencers Retail Limited
“With Go-Biz-Mo Platform, our Suite of Enterprise Apps was delivered with an unbeatable combination of agility,flexibility, and cost effectiveness.”
Tata Teleservices Limited
Customers have rated us the best compared to any other software across review platforms
Frequently Asked Questions
Is GoSales a FieldAssist alternative?
Yes. GoSales is a direct FieldAssist alternative that offers comparable SFA and DMS capabilities — including field force automation, distributor management, dealer apps, and asset tracking — at simpler pricing with faster onboarding. Many FMCG and CPG companies in India use GoSales as their FieldAssist replacement because it requires no external implementation team and goes live within 1 week.
Which is the best FieldAssist alternative for distributors in India?
For distributors operating across Indian trade channels, GoSales stands out as one of the most practical FieldAssist alternatives. Its native distributor portal, real-time primary order visibility, built-in scheme management, and offline-first mobile app are designed specifically for India's FMCG distribution landscape — from urban counters to rural kirana networks.
How does GoSales compare to Bizom for FMCG?
Both GoSales and Bizom serve the Indian FMCG market, but they differ in approach and scope. Bizom is well known for trade promotion management and downstream intelligence. GoSales provides a broader platform that covers SFA, DMS, dealer apps, and asset management in one system — with AI-powered route optimization, real-time inventory tracking, and faster deployment. Pricing is also more flexible: you can start with what you need and scale without migrating platforms.
What is the best BeatRoute alternative?
If you're looking for a BeatRoute alternative that simplifies beat planning and route optimization without enterprise-level complexity, GoSales delivers AI-driven route planning, geo-tagged outlet tracking, and coverage heatmaps — all integrated with order management and distributor workflows. Field reps adopt it quickly because the mobile app is intuitive and works offline in low-connectivity areas across India.
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